Eti Lazarian’s leadership journey began early in life, having served as a Staff Sergeant in the elite Givati Brigade of the Israel Defense Forces (IDF), where she honed critical leadership, strategic thinking, and decision-making skills
under high-pressure conditions. This experience laid the foundation for her successful career in real estate, where she now excels on the acquisition, ownership, and management sides of the industry. Her role as General Operations Director at Insignia, LLC allows her to leverage these skills, overseeing a diverse portfolio of real estate projects with a focus on efficiency, financial oversight, and long-term value creation. Eti’s military training instilled in her the importance of resilience, teamwork, and the ability to lead with both strength and empathy—qualities she carries into every project, ensuring smooth operations and successful outcomes. Whether managing complex acquisitions or leading teams in high-stakes situations, Eti’s ability to navigate challenges with precision and integrity has been key to her continued success in the real estate sector. Beyond her professional accomplishments, Eti is deeply committed to philanthropy, integrating kindness and community service into both her personal and professional life.